The BBC’s presence at the Edinburgh Festivals encompassed a broader remit in 2013 than previous years, without being limited to the ‘The Fringe’. This required development of the existing brand identity to ensure it was durable and adaptable both on and offline.
Having worked with event teams across the radio channels, we were invited to get involved and lead the new look and feel for the event. The BBC wanted a more flexible design system, simplifying what already existed. This involved reviewing the shape of the speech bubbles, organising the way the lockup could be used (in stacked and wide versions) and using colour more boldly.
The angled and energetic bubbles allow the identity to be dynamic through all the communications. Combined with the distinctive colour palette and refined hand-drawn letterforms, it gives off an excitable and lively new brand personality with a more confident voice.
We designed the event branding and site guide, extending into a graphic scheme that dresses the whole site.