Philip Jackson is a photographer we’ve had the pleasure of working with for six years, so we were delighted to accept the challenge of refreshing his brand identity. Specialising in still-life and consumer products, Philip is notorious for creating work with style and wit, and we wanted to communicate the sense of intrigue and edginess in his work.
We began by creating a new logo device, a stamp of quality that would run across all his identity materials, from stationery to a new website.
Philip asked us to create a portfolio brochure, which would reflect him and his work in print. His budget was limited and, with an exclusive run of just 100, printing digitally was our only option. To ensure a noteworthy piece, the limited edition 32 page book, entitled ‘Light Heart, Dark Mind’, uses a range of tactile and interesting stocks which compliment the luxurious and often quirky nature of his work. We also reflected this look and feel in his online presence.
The success of the piece was rewarded by winning ‘Best in Digital Print’ at the Antalis MacNaughton’s Design Review 2012.