The BBC’s coverage of the Glastonbury Festival is an iconic event in the annual programming schedule. Given the festival’s growth and evolution, and the increase in demand for coverage, it was felt that this year the visual identity needed refreshing.
The brief aimed to recognise and connect with new audiences, without alienating the faithful funseekers. This focus on bigger and better shows and greater mainstream appeal was summed up with the instruction: “Think Beyoncé!”
We began by tweaking the existing typography for greater legibility, then creating a new representation of the pyramid through the use of dynamic light effects. The effect is like standing in front of the main stage, caught in the glare of summer sunlight or phasing lightwalls.
Front of mind was the need to bring the branding to life on-screen, and we worked closely with Found, our moving image partners, to create the animated sting. The reveal builds to a crescendo of triangular light that defines the symbolic nature of the Pyramid Stage.
We also applied this idea of layered light to the BBC at Glastonbury webpage re-skin, and rolled out the visual identity across promotional materials.
Visit bbc.co.uk/glastonbury