Following BBC Radio 1′s Olympic warm-up, ‘Hackney Weekend’, Studio Output refreshed the branding for this year’s event, held over the bank holiday weekend in Derry~Londonderry.
For the first time the event would span a full three days, bringing world-class artists such as Calvin Harris, Bruno Mars, Dizzee Rascal and Biffy Clyro shoulder-to-shoulder with the brightest up & coming talent of 2013.
The branding process kicked off with a refresh of the Big Weekend identity. We used a laser sunset colour palette and epic typography to portray this fantastic live music event.
The logo lock–up needed to work seamlessly across print and digital, and was first launched on the Big Weekend microsite. Here, eager fans could watch new acts being announced in the run–up, apply for tickets and watch the countdown clock tick down to the start of the party.
Finally, in collaboration with our partners at Found, we created an animation to bring the logo to life – to be used on the star-studded TV trail produced by Karmarama.