Sinfini Music is a website where users can discover, hear and buy classical music. We won a pitch to develop their branding and create an ad campaign around a new tagline.
‘Cutting Through Classical’ represents Sinfini’s belief that anyone can discover classical music. The key is to explain it without jargon, and to provide opportunities to find out what it’s actually like.
We used a strong graphic ‘cut’ device to divide images, backgrounds and layouts. This provided a flexible system for creation of striking brand imagery. The approach is echoed in typography which uses the geometric forms of B+P’s Euclid font to deliver bold messages.
Read more about the project in our interview on Creative Review’s Blog.