Nest.co.uk were so happy with our direction and design of their 10th anniversary brochure, they asked us to build upon the work and refresh their brand identity. As a primarily online retailer, the focus was on bringing consistency – guiding smooth, accessible journeys for customers through their browsing and shopping experiences.
Following the editorial look & feel of the brochure, we developed a new visual system and set of assets that allowed the brand to communicate with a friendly, yet authoritative, tone of voice. We looked into key elements to aid this process – from structuring content into informative and interesting articles, use of photography, typography, colour, messaging, calls to action devices, badging, educational elements and brand imagery.
This system was then tested and applied across all their digital communications, from existing website, weekly HTML newsletters, digital advertising, Facebook and Twitter accounts. The work is gradually being implemented at nest.co.uk.